evaluation

Evaluation3

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final website

Here is the link to my final website: www.wix.com/laurengriggs/theretribution and also these are screenshots of each of the website pages.

creating the website

After looking at existing websites for horror films I have discovered a lot of the codes and conventions that these websites follow to make them successful. The first thing I did when creatin my website was create the pages and make a navigation bar with buttons linked to each of the pages.

Another one of these conventions was that there were images on the pages that link to my other media products so that all three products were combined. Therefore after I created the pages and the navigation bar, I added images to each of the pages.

  As I found out from researching existing websites, most of the images used are of the antagonist, however I have also used an image of the setting used in the trailer on one of the pages, to make the pages seem scarier and to link it in with the trailer.

After adding the images I then added the page names at the top of each page. The font I chose for this was a typical font used for horror products as it was very sharp and written in capital letters. I made the colour of the font red as this colour suggests danger and blood which both refer back to the horror genre.

After I had sorted out the layout of the website pages I decided to add the content. This included text, images, and videos.

To make the website more interactive I added images with external website links. I added the external links to the buttons on the 'Buy Now' page as the buttons will now take the user to the website where they can buy the film.

To make it even more interactive I also added moving images in galleries so that the audience can move the gallery around to see which picture they would like to view.

I also used the gallery idea when creating the cast page as I did not want this page to just be reels of text about each member of the cast and crew although I wanted it to be informative. Therefore I used a cover flow style gallery to add information about each of the members of the crew and what their job was. This makes it less boring for the user and allows them to interact more when using the website.

To follow the typical conventions of a horror film website I also added a page before the home page appears which shows the name of the film that the website is for.

To make my website more interesting I added a transition to appear of a broken TV when the pages are changing. This links in with my trailer as the broken TV effect is also used in my teaser trailer.

final poster

This is my completed horror film poster after I have put each of the features of the poster together.

When creating this poster I made sure that each of the features followed the codes and conventions of a horror film poster. I also edited the image a bit more as originally the girl was wearing a pink dress, however I thought that by making the dress a dark, blood red this makes her seem more sinister and less innocent.

The way that I have positioned each of the features reflects the codes and conventions found on horror film posters. This is because the title and credits are usually found at the bottom of the poster with the image taking up the whole page. The tagline is found at the top of the poster as this is a typical place for it to be found.

creating the film poster

Credits

This is a screenshot of the bottom of my film poster:

It includes the film title, the credits and the date of the film release.

The font for the credits is a typical font used for credits on film posters as it is thin and written in capital letters.

The font used for the title of the film and the date is written in our chosen font. I have edited the font to make it looked as if it has been scratched, this gives the effect that the characters in this film are not friendly and it makes it seem more eerie.

The production logo is included in the film credits as it is a conventional layout for film posters. Although you cannot see the logo very clearly it is included on the poster as it is a typical convention on film posters.

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Image

The photo on the left is the photo I have chosen to use for the main image on my film poster. The image on the right is the same photo but it has been edited so that it is appropriate for the poster.

To allow my poster to follow the codes and conventions of a horror film poster I needed to edit my photo so that it was more suitable for the genre. I did this by creating more shadows on the photo especially around the trees to make it look more sinister and scary as darkness is a convention of a horror film poster. I also edited the top and bottom of the photo to fade to black, this is so that when I add my text to the poster, they will be able to stand out against the dark background.

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Tagline
The tagline that I have decided to use is 'What Goes Around Comes Around'. This is because the film is about payback and the revenge that the little girl plots. This is a common phrase used when talking about revenge and so it would be perfect as a catchphrase for my horror film.

I have written the tagline in capital letters so that it follows the codes and conventions of a horror film poster. It has been written in white so that it stands out against the dark background.

film poster draft

This is the first draft of my horror film poster:

film poster layout

FROM THIS POINT ON THE VILLAIN IN THE FILM IS NOW A GIRL AND NOT A BOY. THIS WILL BE EXPLAINED IN THE EVALUATION.

final trailer

This is my finished trailer for my horror film.

storyboard animatic

This is the animatic for our story board:

storyboard (written)

Frame 1

Our logo against a black background. Fades in and out to black.

Frame 2

Car is driving along a road. Establishing shot so audience will see the outside of the car and setting. Filmed on a quiet suburban road at dusk. Panning as the car drives past. Diagetic sounds of radio playing in background.

Frame 3

Long shot of car driving in the background with boy running across the road in the foreground.

Frame 4

Medium shot of car getting closer to the camera. Camera positioned in the middle of the road.

Frame 5

Black screen. Non diagetic sound of car screeching, then to silence (sound affect added over.)

Frame 6

Close up of TV screen showing news report about the hit and run. Diagetic sound of news report.

Frame 7

Medium shot of behind the girl watching the news report. Top of boys head in the foreground, this shows that he is watching her. Diagetic sound of news report.

(Lighting gets brighter, increase of white balance effect. Start of dream sequence.)

Frame 8

Long shot of boy holding rope as he walks slowly towards a victim. As he walks off screen the camera remains on the same spot that the boy was in. Diagetic sound of boy tying rope and girls muffled cry for help. 

Frame 9

Medium shot of legs hanging and twitching then stop moving.

(End of dream sequence. Camera effects return to normal.)

Frame 10

Extreme close up of girls eye as she wakes up. Diagetic sound of her heavy breathing, and non-diagetic sound of heartbeat.

Frame 11

Low key lighting. Medium shot of girl suddenly sitting up in her bed, camera positioned at the end of her bed. Girl is sweating and terrified. Diagetic sound of heavy breathing.

(Fast pace music starts to play.)

Frame 12

Low key lighting, Long shot of boy at the end of a corridor. 

Frame 13 

Straight cut. Medium point of view shot (from boy), camera positioned in the back of the car

Frame 14

Straight cut back to long shot of boy in the corridor, but has moved closer than before.

Frame 15 

Straight cut to empty swing swinging in an empty park. Diagetic sound of swing sqeaking/creaking.

Frame 16 

Straight cut to boy crawling up the stairs. The boy is covered in blood and looks distorted.

Frame 17

Straight cut to close up of boy in the corridor.

(Fast pace music stops and is silent.)

Frame 18

Straight cut of girl hiding under her bed. Diagetic sound of her breathing, non diagetic sound of heartbeat.

Frame 19

Straight cut to close up of girls face as she gets dragged out of the bed by her feet. Diagetic sound of girl screaming.

Frame 20

Name of film written in blood red against a black background. Fade to and from black.

Frame 21

Date of release written in the same style with the same black background. Fade to and from black.

shooting locations and cast

Cast

The antagonist that I have used for my products is a young girl aged around 12. The reason that I have used a young girl is because it is not what the audience expects as the connotations for a child are quite sweet and innocent. This innocence is then taken away when the young girl becomes the antagonist and starts terrorizing the victim. In recent years it has become quite conventional for children to become the antagonists in horror films. Films such as Orphan and The Unborn both use children as the killers as it what the audience least expects and creates a sense of surprise to the audience. Although the young girl is the antagonist, we have dressed her in a pink dress and cardigan with her hair tied back. This challenges the conventions and the idea of her being a killer as she looks so young and innocent. However, to make her look scarier after the crash we did her make up to make her look as if she was back from the dead.

We chose to use a female protagonist as this is typical of a horror film. Existing films that have used female protagonists are films like Paranormal Activity and The Ring. Our film will be similar to these as they both include paranormal experiences.

Shooting Locations

Most of the trailer is shot inside the protagonist’s house and car, this makes the audience feel more comfortable and safe as when you are at home is when you feel most secure. This also gives the audience a false sense of security as they trust that nothing bad will happen in the safety of their own home. Once again his technique was also used in the Paranormal Activity trilogy.

The setting I chose for the place of the young girl's death is amongst a lot of tall, thin trees which gives the trailer a more eerie feel. This gives a creepy effect as the woods is suggested to be mysterious and dangerous.

film name font

film name questionnaire and results

Results

After conducting a questionnaire we have found that the most popular name for our film is The Retribution. The reason we chose The Retribution as a possible name for our film is because retribution means punishment or vengeance. This fits with our plot as the young boy is taking his revenge on his killer.

blurb

In 2007, a sickening event shook the small town of Lindford, when a 12 year old boy was killed in a hit and run. Terrified to come forward, the driver, Isabella is consumed with guilt and paranoia sets in. When her nightmares become reality, she questions whether her fears are paranoia or paranormal?

From Pinnacle Productions, comes ‘Film Name’; a sinister tale of a stolen innocence and the revenge that ensues.

our logo: Pinnacle Productions

Pinnacle productions is the name of our production company. This is because pinnacle means the highest point as of success, power or fame. This suggests that our production company is better than the others. 
The logo is in black and white. This makes the logo look quite old, this suggests that it has been around for a long time and so therefore may be quite a popular and established company. 
Also by only using the colours black and white this also makes the logo seem quite dark and moody. This fits in well with our horror theme.

production logos

website analysis'

website navigation

The Descent

Insidious

trailer analysis'

poster analysis'